Jack Links Beef Jerky Product Line
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| Industry | Food manufacturing |
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| Founded | Minong, Wisconsin, United States (1986 (1986)) |
| Founder | John 'Jack' Link |
| Headquarters | Minong, Wisconsin, United States of America[1] |
| Area served | Worldwide |
| Key people |
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| Products |
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| Website |
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Link Snacks, Inc., better known as Jack Link's, is an American[2] snack company best known as the producer and marketer of the eponymous brand of beef jerky. It was founded by John 'Jack' Link in 1986,[3] using his great-grandfather's recipes.[4] They are known for their "Messin' with Sasquatch" ads.[5]
In addition to their original facility in Minong, Wisconsin, the company also has facilities across the Midwest including in New Glarus, Wisconsin; Alpena, South Dakota; Mankato, Minnesota; Laurens, Iowa; Underwood, Iowa and Bellevue, Nebraska; and its marketing office in Minneapolis.[6] [7]
On April 1, 2014, Jack Link's acquired Unilever's meat snack division[8] in an attempt to expand its consumer base into Europe. The acquisition includes the BiFi brand, sold across Europe and Peperami, which retails in the UK and Ireland; and the manufacturing unit in Ansbach, Germany.
In addition to traditional beef jerky, the company also manufactures bacon jerky, made with salt-and-sugar cured pork meat.
In 2019 Jack Links acquired the Golden Island brand from Tyson Foods.[9]
Advertising [edit]
In 2013, they signed a sponsorship deal with the Seattle Mariners.[10]
Also in 2013, Jack Link's Jerky appeared in mid-credits scenes in Season 1 of the Hulu animated show The Awesomes.
In April 2015 Jack Link's Beef Jerky changed its logo "to better represent the brand's 'Feed Your Wild Side' positioning and overall appeal."[11] This new logo was designed by Davis Design of Mississauga, Ontario.[1]
In 2017, Jack Link's extended its "Messin' with Sasquatch" ad campaign to feature NBA player Karl-Anthony Towns.[12]
The company also employs a nutritionist, Christina Meyer-Jax, to explain the dietary value of protein as part of their marketing.[13]
As of September 2017[update], the company sells apparel in their online store.
Controversy [edit]
In December of 2021, six European supermarket chains, including two owned by the Dutch firm Ahold Delhaize and a Carrefour subsidiary, said they would stop selling some or all beef products from Brazil.[14] The companies' decision was made due to suspected ties with the clearing of segments of the Amazon rainforest for local cattle farming. The world's largest meatpacker JBS and Jack Link's each source cattle from Brazil.[15]
References [edit]
- ^ a b "You don't Know Jack". Underconsideration.com . Retrieved 5 January 2019.
- ^ "Archived copy". Archived from the original on 2016-03-15. Retrieved 2016-03-13 .
{{cite web}}: CS1 maint: archived copy as title (link) - ^ Hajewski, Doris (April 1, 2007). "Battle over beef jerky". Milwaukee Journal-Sentinel.
- ^ "About Us | Jack Link's". Jacklinks.com . Retrieved 2017-09-15 .
- ^ "Snack time! When stomachs growl, these delight". Arkansas Online. 2021-01-14. Retrieved 2021-06-26 .
- ^ "JACK LINK'S® GIVES BACK TO THE UNDERWOOD, IOWA COMMUNITY" (Press release). Link Snacks, Inc. August 27, 2014. Archived from the original on November 19, 2015. Retrieved November 18, 2015.
- ^ Hughlett, Mike (October 24, 2015). "Jack Link's enjoys ride as industry leader while keeping its family roots". Star Tribune.
- ^ "Peperami gobbled up by US meat snacks firm Jack Link's". Theguardian.com. 21 February 2014. Retrieved 5 January 2019.
- ^ Contributor (2020-01-10). "Tyson Foods sells Golden Island jerky business to Jack Link's". FoodBev Media . Retrieved 2020-09-14 .
- ^ Schuyler, David (April 2, 2013). "Jack Link's inks sponsorship of Seattle Mariners". Milwaukee Business Journal.
- ^ "Jack Link's rolls out new logo, package, cleaner label". Meatpoultry.com . Retrieved 5 January 2019.
- ^ "Jack Link's Beef Jerky TV Commercial, 'SasquatchWorkout: Kat's Calves'". Ispot.tv . Retrieved 5 January 2019.
- ^ "Nutrition". Jacklinks.com . Retrieved 2017-09-15 .
- ^ "European supermarkets stop selling Brazil beef over deforestation links". Reuters. 2021-12-15. Retrieved 2021-12-16 .
- ^ "JBS in Joint Venture with Jack Link's Beef Jerky". The Cattle Site . Retrieved 2021-12-16 .
External links [edit]
- Official website
- Official Website Australia
- Jack Links: Big growth in little Alpena
Source: https://en.wikipedia.org/wiki/Jack_Link%27s
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